Social Capital created and helped launch the lead call-to-action for a national fundraising and awareness campaign for Share Our Strength: No Kid Hungry. Working with the client, Social Capital co-developed the PR and fundraising strategy, campaign logo, messaging framework, targeted media outreach, retail activations, and fundraising collateral to support outreach to partners. By bringing together a powerful union of celebrity, retail and corporate partners, the campaign has connected kids struggling with hunger with more than 107 million additional meals since launching in 2010.
