Selma Bouhl

VP, Marketing Strategy & Creative Services
American Red Cross

Selma Bouhl joined the American Red Cross in 2011 as Vice President of Brand Marketing & Creative Services.  She has management responsibility for the overall marketing strategy, including prioritization and integration of marketing initiatives to ensure alignment with the overall organizational goals and capacity.   She is also responsible for driving marketing excellence through creative execution, media and celebrity outreach, as well as licensing and branded merchandise.    

Before joining the Red Cross, Selma held leadership positions at a number of companies in the private sector. Most recently, she was at Allstate Insurance Company where she led new customer acquisitions, and then started and ran the e-Business Innovation Unit.  Prior to that, she was a Managing Consultant at Xpedior, an e-Business consulting firm, where she developed the Marketing practice.  Selma began her career at Leo Burnett, a global advertising agency, where she helped lead advertising campaigns for brands such as Nintendo, Hallmark Cards, Green Giant, Crest and Tide among others.   

Selma holds a Bachelor of Science degree from Gannon University and an MBA from Indiana University Kelley School of Business.